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Terms of Service

Last updated: September 7, 2026

Welcome to AlleyCat. These Terms of Service (“Terms”) govern your access to and use of the AlleyCat website, dashboard, and services (collectively, the “Service”). By using the Service, you agree to these Terms. If you do not agree, please do not use AlleyCat.

1. Who We Are

AlleyCat is an online platform that helps local businesses publish deals, offers, and loyalty programs, and helps nearby customers discover them. The Service is provided by HolmesLabs LLC.

2. Eligibility

You must be at least 18 years old and able to form a binding contract to use AlleyCat. Businesses must have authority to represent the business they list. We may suspend or terminate accounts that violate these Terms or misrepresent identity.

3. User Accounts

You are responsible for keeping your account credentials secure and for all activity that occurs under your account. Notify us immediately if you suspect unauthorized access. We are not liable for losses caused by your failure to safeguard your account.

4. Business Listings and Deals

Businesses may create listings, publish deals, run boost campaigns, and manage refunds through the dashboard. All deals must be accurate, lawful, and honored as described. Misleading pricing, fake discounts, or illegal offers are prohibited.

We reserve the right to remove any content that violates these Terms or that we deem inappropriate for the platform.

4a. Deal Restrictions and Redemption

Each deal carries its own terms, set by the business that created it. A deal page shows the restrictions that apply to it — what it applies to or excludes, when it starts and expires, how many times one customer may redeem it, and any limit on the total number of spots available. Read the “Deal terms” section on the deal before you go.

To redeem, show the deal in the AlleyCat app at the business and let staff confirm it. Some deals are limited to followers, to a birthday window, or to a single location. A deal can sell out, be paused, or be ended early by the business. AlleyCat does not set prices, guarantee availability, or issue substitutes for an offer a business no longer honors.

Whether a deal can be combined with other discounts, coupons, or promotions is decided by each business and stated in that business's own terms for the offer. If the deal does not say, ask the business before ordering.

4b. Business Responsibility for Offers

The business that publishes a deal is solely responsible for its accuracy, legality, availability, and fulfillment, and for honoring it as described. AlleyCat is a discovery and redemption platform: we are not the seller, we do not supply the goods or services, and we are not a party to your transaction with a business. Disputes about an order, price, quality, or a refused redemption are between you and the business — though you can report a problem to us and we will act on repeated or serious violations, including removing listings or accounts.

4c. Abuse and Fraud

Do not manipulate the platform. Prohibited behavior includes creating multiple or automated accounts to claim deals or punches, forging or reusing redemption codes, submitting fake or altered receipts, redeeming deals you did not purchase or receive, posting reviews you were paid for or that describe a visit that did not happen, scraping the Service, and interfering with rate limits or security controls. We may void rewards, refuse redemptions, suspend accounts, and report unlawful activity.

5. Payments, Subscriptions, and Refunds

Where you buy determines who bills you. Subscriptions and paid features purchased inside the AlleyCat iOS app are in-app purchases billed by Apple; purchases inside the Android app are billed by Google Play; purchases made on thealleycat.app are processed by Stripe. Payments you make directly to a business for physical goods or in-person services are between you and that business.

Store subscriptions renew automatically until cancelled, and payment is charged to your Apple Account or Google account at confirmation of purchase and at each renewal. Apple handles billing, cancellation, and refunds for App Store purchases (see reportaproblem.apple.com); Google handles them for Google Play purchases. AlleyCat cannot directly cancel or refund a store subscription unless the platform provides a supported mechanism. Store prices may differ by country, currency, taxes, and storefront. Deleting your AlleyCat account does not automatically cancel a store subscription. See our Refund Policy for details.

5a. Apple Standard EULA (iOS app)

Use of the AlleyCat iOS app is governed by Apple's Licensed Application End User License Agreement (the Apple Standard EULA), which is the EULA selected in App Store Connect. These Terms of Service govern your AlleyCat account and the AlleyCat service itself. If the Apple Standard EULA and these Terms conflict with respect to the licensing of the iOS application, the Apple Standard EULA controls for that application.

5b. Free Trials, Auto-Renewal, and Cancellation

AlleyCat is free for customers; subscriptions apply to business accounts. Eligible business accounts can start a free trial, which converts automatically to a paid subscription at the end of the trial unless cancelled first. Subscriptions renew automatically for the same period until cancelled, and you cancel wherever you bought: your AlleyCat billing settings for web purchases, Apple Account subscription settings for App Store purchases, and Google Play for Android purchases. Full details — prices, billing frequency, trial length, what happens at trial end, and cancellation steps — are in our Subscription Terms.

6. User Conduct

You agree not to use the Service to harass, defraud, spam, or harm others; to scrape or abuse our APIs; to upload malicious code; or to interfere with the operation of the platform. Violations may result in account suspension or termination.

7. Ratings and Reviews

Users may rate and review businesses. Ratings must reflect genuine experiences and may not be manipulated, purchased, or used to attack competitors. We may remove reviews that violate this policy.

8. Intellectual Property

AlleyCat and its branding, content, and software are owned by HolmesLabs LLC. You retain ownership of content you submit, but you grant us a license to display, distribute, and promote it on the platform.

8a. Third-Party Services

The Service relies on third parties — app stores and payment processors for billing, cloud hosting and database providers, mapping and directions providers, push notification and email delivery services, and AI providers for the features described below. Links and addresses that businesses or users post lead to sites we do not control. Your use of a third-party service is governed by that provider's own terms and privacy practices, and we are not responsible for them.

8b. Location Information

Location is optional and only used to show what is near you, sort results by distance, give directions, and — if you turn them on — send nearby deal alerts. You can decline or revoke location access at any time in your device settings; AlleyCat still works, and you can search by city or neighborhood instead. Distances and map positions are approximate. Our Privacy Policy explains what we store and for how long.

9. Disclaimer and Limitation of Liability

The Service is provided “as is” without warranties of any kind. We are not responsible for disputes between users and businesses, or for the quality or availability of any business’s products or services. Our liability is limited to the amount you paid us in the 12 months preceding the claim, or $100 if no payment was made.

10. Termination

You may stop using the Service at any time. We may suspend or terminate your access if you violate these Terms or for operational reasons. Upon termination, your rights to use the Service immediately cease.

11. AI and Automated Features

Parts of the Service use AI and automated systems — interpreting natural-language searches, reading uploaded receipts to verify loyalty punches, drafting optional marketing copy for businesses, ranking what appears in your feed, and screening content for spam and abuse. Automated output can be inaccurate or incomplete, is provided for convenience only, and is not professional advice. Always confirm a deal's terms with the business before relying on it. Our Privacy Policy explains what is sent to AI providers and how it is handled.

12. Account Deletion and Subscriptions

You can delete your account at any time from Profile settings, or — if you cannot sign in — from Delete your AlleyCat account, where we email a secure confirmation link to the address on the account. Deletion permanently removes your profile, saved deals, follows, wallet items, punch cards and unredeemed rewards, except records we must retain by law. Deleting your account does not cancel an Apple App Store or Google Play subscription — cancel that in your store subscription settings first. Web subscriptions are cancelled from your billing settings and are governed by our Refund Policy.

12a. Changes to the Service

AlleyCat is actively developed. We may add, change, or remove features, plans, and limits, and we may set or adjust reasonable usage limits to keep the Service reliable and secure. If we remove something you rely on as a paying business, we will tell you before it takes effect at your next renewal.

13. Changes to These Terms

We may update these Terms from time to time. We will post the updated Terms on this page and update the “Last updated” date. When a change is material, signed-in users are shown a notice in the app asking them to accept the updated Terms, and we keep a record of which version each account accepted and when. Continued use of the Service after changes means you accept the revised Terms.

14. Contact Us

If you have questions about these Terms, reach us through our Support page or email support@thealleycat.app.

These Terms describe how AlleyCat actually works today and are written in plain language. They are not legal advice and are not a guarantee of compliance with the laws of any particular state or country. Governing law and dispute-resolution provisions are intentionally left out pending review by qualified legal counsel. If you are relying on this document for a legal obligation, have a licensed attorney review it.